📊 Web analytics Open source Privacy ★★★★★
Plausible Analytics
The cookie-free analytics standard
Overview
Plausible collects aggregate, non-identifying stats without cookies—small script, minimal performance impact.
Simple dashboard for pageviews, referrers, devices—popular GA4 replacement for blogs and SMB sites.
Estonia-based; Community Edition self-host available.
Scores
Privacy 5/5
Ease of use 5/5
Features 3/5
Value 4/5
Google Analytics — comparison
No cookies, no cross-site tracking, no Google Ads linkage—far simpler and more private than GA4, fewer features.
Pros
- ✓ Often eliminates cookie consent banners
- ✓ Tiny script—good Core Web Vitals
- ✓ Intuitive dashboard
- ✓ Self-hostable open-source edition
Cons & caveats
- − Cloud from $9/month
- − Less segmentation than GA4
- − Custom events need setup
- − Limited for large ecommerce analytics
Best for
- Blogs and corporate sites
- EU GDPR-focused properties
- Simple metrics sufficient
Not ideal for
- Advanced funnel ecommerce
- Ad conversion optimization depth
- Free cloud-only requirement
Specs
- Pricing
- Paid — Cloud from $9/month by pageview tier. Community Edition free self-hosted.
- Difficulty
- Easy
- Data location
- EU (Estonia) cloud or your server if self-hosted.
- Platforms
- Web · Self-hosted
GDPR compliant軽量スクリプト（<1KB）オープンソース版あり公開ダッシュボード
Migration from Google Analytics
- 1 Create Plausible account and add site domain
- 2 Copy tracking script from dashboard
- 3 Replace GA4 tag in site <head> with Plausible script
- 4 Verify data flow then remove GA4 tag
Setup steps
- 1 Sign up at plausible.io and choose plan
- 2 Add website domain in dashboard
- 3 Embed provided <script> tag
- 4 Confirm realtime visits appear